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	<title>Greenberg Media &#187; television audience</title>
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		<title>The Power of the Keys</title>
		<link>http://www.greenbergmedia.com/2011/05/20/marketingtoboomers/</link>
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		<pubDate>Fri, 20 May 2011 12:21:07 +0000</pubDate>
		<dc:creator>Larry Greenberg</dc:creator>
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		<description><![CDATA[&#160; Will Boomers Soon Dictate TV Programming Tastes or Will Young Viewers Remain in the Driver’s Seat? When I was a ‘yoot’, as Joe Pesci might put it, my friends and I had an expression for the one among us who was doing the driving on a given evening.  This person, we said, had “the [...]]]></description>
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		<title>Are Advertisers Ready to Embrace Baby Boomers?</title>
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		<pubDate>Tue, 31 Aug 2010 17:52:14 +0000</pubDate>
		<dc:creator>Larry Greenberg</dc:creator>
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		<description><![CDATA[Is it time for advertisers to cast aside 50 year-old assumptions about 50 year-olds?]]></description>
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		<title>Appealing to the Youngest Common Denominator</title>
		<link>http://www.greenbergmedia.com/2009/08/11/appealing-to-the-youngest-common-denominator/</link>
		<comments>http://www.greenbergmedia.com/2009/08/11/appealing-to-the-youngest-common-denominator/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 15:37:36 +0000</pubDate>
		<dc:creator>Larry Greenberg</dc:creator>
				<category><![CDATA[Audience Demographics]]></category>
		<category><![CDATA[Branding]]></category>
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		<description><![CDATA[As the Internet grows up, will content do so as well?]]></description>
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