Wednesday, August 26th, 2009
Crowdsourcing site Kickstarter
I attended recently what might be termed a crowdsourcing event.
It was a Meetup.com group involving a presentation at a popular New York bar by Pepsi’s Gatorade brand team. At the end of their presentation, the Gatorade folks solicited ideas for revamping the sports drink’s image from a room of social media and marketing [...]
Filed under: Branding, Media Industry, Social Media by LGreenberg
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Monday, July 20th, 2009
You’ve heard the cliché: ‘necessity is the mother of invention.’ When it comes to the newspaper business, one might also substitute ‘desperation’ for necessity.
In Chris Anderson’ new book, Free: A Future of a Radical Price, the Wired Editor-in-Chief talks about the psychological barrier that free represents for consumers. Once the ‘free’ line is crossed, at [...]
Filed under: Online, Publishing by LGreenberg
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