Thursday, November 5th, 2009
What’s a national newsprint magazine to do in an era of declining ad revenues? Add many more pages and stories, and use more expensive paper stock, of course.
If that seems to contradict the prevailing industry wisdom about the future of news publishing, Bloomberg LP may know something others don’t.
MediaWeek reported recently that Bloomberg executives unveiled [...]
Filed under: Media Industry, Online, Publishing by LGreenberg
No Comments »
Monday, July 20th, 2009
You’ve heard the cliché: ‘necessity is the mother of invention.’ When it comes to the newspaper business, one might also substitute ‘desperation’ for necessity.
In Chris Anderson’ new book, Free: A Future of a Radical Price, the Wired Editor-in-Chief talks about the psychological barrier that free represents for consumers. Once the ‘free’ line is crossed, at [...]
Filed under: Online, Publishing by LGreenberg
2 Comments »