Crowdsourcing: The Next Digital Age Phenomenon?
Wednesday, August 26th, 2009Crowdsourcing site Kickstarter
I attended recently what might be termed a crowdsourcing event.
It was a Meetup.com group involving a presentation at a popular New York bar by Pepsi’s Gatorade brand team. At the end of their presentation, the Gatorade folks solicited ideas for revamping the sports drink’s image from a room of social media and marketing [...]