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		<title>Gulp! Avoiding Being Hooked By Bad People – or Bad Information</title>
		<description><![CDATA[You may consider yourself to worldly to be taken in by a phishing scam or online rumor. But be honest. Chances are that at some time in your internet life you've let your guard down.]]></description>
		<link>http://www.greenbergmedia.com/blog/2010/03/05/gulp-avoiding-being-hooked-by-bad-people-%e2%80%93-or-bad-information/</link>
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		<title>The Future of Pay Walls for Online News</title>
		<description><![CDATA[What’s a national newsprint magazine to do in an era of declining ad revenues?  Add many more pages and stories, and use more expensive paper stock, of course.
If that seems to contradict the prevailing industry wisdom about the future of news publishing, Bloomberg LP may know something others don’t.
MediaWeek reported recently that Bloomberg executives unveiled [...]]]></description>
		<link>http://www.greenbergmedia.com/blog/2009/11/05/the-future-of-pay-walls-for-online-news/</link>
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		<title>Crowdsourcing: The Next Digital Age Phenomenon?</title>
		<description><![CDATA[
Crowdsourcing site Kickstarter
I attended recently what might be termed a crowdsourcing event.
It was a Meetup.com group involving a presentation at a popular New York bar by Pepsi’s Gatorade brand team.  At the end of their presentation, the Gatorade folks solicited ideas for revamping the sports drink’s image from a room of social media and marketing [...]]]></description>
		<link>http://www.greenbergmedia.com/blog/2009/08/26/crowdsourcing/</link>
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		<title>Appealing to the Youngest Common Denominator</title>
		<description><![CDATA[New York Times film reviewer A.O. Scott recently lamented Hollywood’s reliance on formulaic juvenility.  Just look at this summer’s crop of sequels, comic-book based adventures and bawdy comedies. For Scott, the issue wasn’t whether they were financially successful – many were – but whether box office success means movie-goers actually liked what they saw.
Cinemas continue [...]]]></description>
		<link>http://www.greenbergmedia.com/blog/2009/08/11/appealing-to-the-youngest-common-denominator/</link>
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		<title>India’s Flourishing Newspaper Industry and Its Internet Future</title>
		<description><![CDATA[Imagine that in 1979 U.S. newspaper publishers somehow had had access to a time machine that revealed how the advent of the internet would impact their business 30 years hence.  What steps might they have taken to ensure continued profitability in an age of instant, free access to information?
In a sense, India has such a [...]]]></description>
		<link>http://www.greenbergmedia.com/blog/2009/07/30/india%e2%80%99s-flourishing-newspaper-industry-fair-and-its-internet-future/</link>
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		<title>Desperation is the Mother of Invention: Papers Trying New Revenue Models</title>
		<description><![CDATA[You’ve heard the cliché: ‘necessity is the mother of invention.’  When it comes to the newspaper business, one might also substitute ‘desperation’ for necessity.
In Chris Anderson’ new book, Free: A Future of a Radical Price,  the Wired Editor-in-Chief talks about the psychological barrier that free represents for consumers.  Once the ‘free’ line is crossed, at [...]]]></description>
		<link>http://www.greenbergmedia.com/blog/2009/07/20/desperation-is-the-mother-of-invention-papers-trying-new-revenue-models/</link>
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		<title>Today’s Media Industry: Death Throes or Birth Pangs?</title>
		<description><![CDATA[In March, at the South by Southwest Interactive Festival in Austin, Steven Berlin Johnson presented a framework for understanding how the media landscape has evolved over the past decade – and where it may be heading over the next.  (You can read Johnson’s speech on his blog, stevenberlinjohnson.com.)
Johnson suggested it’s too early to conclude that [...]]]></description>
		<link>http://www.greenbergmedia.com/blog/2009/07/10/today%e2%80%99s-media-industry-death-throes-or-birth-pangs/</link>
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		<title>Anderson and Gladwell: A Healthy Debate about the Inevitability of Free</title>
		<description><![CDATA[The term “thought leader” is sometimes used rather freely, especially in the world of business.
For an example of genuine thought leaders, one need only follow the recent public controversy stirred by Malcolm Gladwell’s review of Chris Anderson’s new book, Free: The Future of a Radical Price.  Anderson, the editor-in-chief of Wired, and Gladwell, a contributor [...]]]></description>
		<link>http://www.greenbergmedia.com/blog/2009/07/02/anderson-and-gladwell-a-healthy-debate-about-the-inevitability-of-free/</link>
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		<title>MySpace and Facebook: The Ups and Downs of Social Media Companies</title>
		<description><![CDATA[In 2005, Rupert Murdoch was regarded as a genius for scooping up MySpace for $580 million, besting media rival Sumner Redstone in the process.  Murdoch is now being second-guessed. This week the social media giant announced plans to cut about 420 employees – about 30% – of its U.S. staff and 450 employees – about [...]]]></description>
		<link>http://www.greenbergmedia.com/blog/2009/06/25/myspace-and-facebook-the-ups-and-downs-of-social-media-companies/</link>
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		<title>Do Mets Need a Brand-Boost at Citi Field?</title>
		<description><![CDATA[How many disgruntled fans swear off their team after a devastating loss, only to return as vociferous advocates the very next day?   How many brands in other industries could withstand repeated bad customer experiences with a product and have those same customers remain steadfastly loyal?
Sports franchises represent the ultimate in brand engagement. Most [...]]]></description>
		<link>http://www.greenbergmedia.com/blog/2009/06/17/do-mets-need-a-brand-boost-at-citi-field/</link>
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