Wednesday, August 26th, 2009
Crowdsourcing site Kickstarter
I attended recently what might be termed a crowdsourcing event.
It was a Meetup.com group involving a presentation at a popular New York bar by Pepsi’s Gatorade brand team. At the end of their presentation, the Gatorade folks solicited ideas for revamping the sports drink’s image from a room of social media and marketing [...]
Filed under: Branding, Media Industry, Social Media by LGreenberg
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Thursday, June 25th, 2009
In 2005, Rupert Murdoch was regarded as a genius for scooping up MySpace for $580 million, besting media rival Sumner Redstone in the process. Murdoch is now being second-guessed. This week the social media giant announced plans to cut about 420 employees – about 30% – of its U.S. staff and 450 employees – about [...]
Filed under: Media Industry, Online, Social Media by LGreenberg
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