What’s a national newsprint magazine to do in an era of declining ad revenues? Add many more pages and stories, and use more expensive paper stock, of course.
If that seems to contradict the prevailing industry wisdom about the future of news publishing, Bloomberg LP may know something others don’t.
MediaWeek reported recently that Bloomberg executives unveiled [...]
You’ve heard the cliché: ‘necessity is the mother of invention.’ When it comes to the newspaper business, one might also substitute ‘desperation’ for necessity.
In Chris Anderson’ new book, Free: A Future of a Radical Price, the Wired Editor-in-Chief talks about the psychological barrier that free represents for consumers. Once the ‘free’ line is crossed, at [...]
In March, at the South by Southwest Interactive Festival in Austin, Steven Berlin Johnson presented a framework for understanding how the media landscape has evolved over the past decade – and where it may be heading over the next. (You can read Johnson’s speech on his blog, stevenberlinjohnson.com.)
Johnson suggested it’s too early to conclude that [...]
The term “thought leader” is sometimes used rather freely, especially in the world of business.
For an example of genuine thought leaders, one need only follow the recent public controversy stirred by Malcolm Gladwell’s review of Chris Anderson’s new book, Free: The Future of a Radical Price. Anderson, the editor-in-chief of Wired, and Gladwell, a contributor [...]
In 2005, Rupert Murdoch was regarded as a genius for scooping up MySpace for $580 million, besting media rival Sumner Redstone in the process. Murdoch is now being second-guessed. This week the social media giant announced plans to cut about 420 employees – about 30% – of its U.S. staff and 450 employees – about [...]