What’s a national newsprint magazine to do in an era of declining ad revenues? Add many more pages and stories, and use more expensive paper stock, of course.
If that seems to contradict the prevailing industry wisdom about the future of news publishing, Bloomberg LP may know something others don’t.
MediaWeek reported recently that Bloomberg executives unveiled [...]
Crowdsourcing site Kickstarter
I attended recently what might be termed a crowdsourcing event.
It was a Meetup.com group involving a presentation at a popular New York bar by Pepsi’s Gatorade brand team. At the end of their presentation, the Gatorade folks solicited ideas for revamping the sports drink’s image from a room of social media and marketing [...]
New York Times film reviewer A.O. Scott recently lamented Hollywood’s reliance on formulaic juvenility. Just look at this summer’s crop of sequels, comic-book based adventures and bawdy comedies. For Scott, the issue wasn’t whether they were financially successful – many were – but whether box office success means movie-goers actually liked what they saw.
Cinemas continue [...]
Imagine that in 1979 U.S. newspaper publishers somehow had had access to a time machine that revealed how the advent of the internet would impact their business 30 years hence. What steps might they have taken to ensure continued profitability in an age of instant, free access to information?
In a sense, India has such a [...]
You’ve heard the cliché: ‘necessity is the mother of invention.’ When it comes to the newspaper business, one might also substitute ‘desperation’ for necessity.
In Chris Anderson’ new book, Free: A Future of a Radical Price, the Wired Editor-in-Chief talks about the psychological barrier that free represents for consumers. Once the ‘free’ line is crossed, at [...]