Wednesday, August 26th, 2009
Crowdsourcing site Kickstarter
I attended recently what might be termed a crowdsourcing event.
It was a Meetup.com group involving a presentation at a popular New York bar by Pepsi’s Gatorade brand team. At the end of their presentation, the Gatorade folks solicited ideas for revamping the sports drink’s image from a room of social media and marketing [...]
Filed under: Branding, Media Industry, Social Media by LGreenberg
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Wednesday, June 17th, 2009
How many disgruntled fans swear off their team after a devastating loss, only to return as vociferous advocates the very next day? How many brands in other industries could withstand repeated bad customer experiences with a product and have those same customers remain steadfastly loyal?
Sports franchises represent the ultimate in brand engagement. Most [...]
Filed under: Branding by LGreenberg
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