Wednesday, August 26th, 2009
Crowdsourcing site Kickstarter
I attended recently what might be termed a crowdsourcing event.
It was a Meetup.com group involving a presentation at a popular New York bar by Pepsi’s Gatorade brand team. At the end of their presentation, the Gatorade folks solicited ideas for revamping the sports drink’s image from a room of social media and marketing [...]
Filed under: Branding, Media Industry, Social Media by LGreenberg
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Tuesday, August 11th, 2009
New York Times film reviewer A.O. Scott recently lamented Hollywood’s reliance on formulaic juvenility. Just look at this summer’s crop of sequels, comic-book based adventures and bawdy comedies. For Scott, the issue wasn’t whether they were financially successful – many were – but whether box office success means movie-goers actually liked what they saw.
Cinemas continue [...]
Filed under: TV and Film by LGreenberg
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