In 2005, Rupert Murdoch was regarded as a genius for scooping up MySpace for $580 million, besting media rival Sumner Redstone in the process. Murdoch is now being second-guessed. This week the social media giant announced plans to cut about 420 employees – about 30% – of its U.S. staff and 450 employees – about [...]
How many disgruntled fans swear off their team after a devastating loss, only to return as vociferous advocates the very next day? How many brands in other industries could withstand repeated bad customer experiences with a product and have those same customers remain steadfastly loyal?
Sports franchises represent the ultimate in brand engagement. Most [...]
I recently attended a digital media event in which a panelist, a video producer, disagreed with Marshall McLuhan: the media is not the message; the message is the message, the panelist said.
Even if you’ve never heard of McLuhan, chances are you will recognize the reference. The Canadian scholar made up the phrase at a time [...]